CROWDS — Press

01 / THE MOMENT

WE ARE ALL CONTENT CREATORS

Audiences are creating
thousands of micro-stories
in parallel with the event's official coverage.

That spontaneous, diverse, authentic content scatters and goes to waste because it has no structure and no purpose.

02 / CROWDS

FROM CHAOS TO VALUABLE CONTENT

CROWDS

UGC - COLLECTIVE STORYTELLING

CROWDS turns attendees
into co-creators
of the event's
official videos.

And turns their participation into memorable content for users —
and into valuable content for the event and sponsors.

03 / THE EXPERIENCE

FROM SPECTATOR TO PROTAGONIST

USER-GENERATED CONTENT

THE AUDIENCE PARTICIPATES

Scan a QR, access without downloading anything, and record short clips guided by challenges.

Live feed

IN REAL TIME

CROWDS moderates the clips and they appear on screens enabled by the event.

EDITED HIGHLIGHTS

AMPLIFICATION AND SHARING

  • CROWDS edits collective reels to display on screens during the event.
  • Attendees receive them to share on their social channels.

04 / THE ACTIVATION

ACTIVATION BUILT INTO THE STORY

Brands integrate seamlessly into the collective, emotional narrative of the event. into the collective, emotional narrative of the event, channeling and amplifying behaviors that already exist.

USERS GET

  • Sponsored challenges
  • Their content played on screens
  • Brand-defined rewards

EVENTS / BRANDS GET

  • Ready-to-use content
  • Participation metrics during and after the event

05 / CONTACT